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Vinny, born and raised in Cape May County, has brought his creative journey full circle. After launching his business while attending college in Florida, he recently returned home to assist in running his family’s landscaping business while continuing to pursue his passion for designing custom sneakers. His work has garnered national acclaim, serving clients ranging from NFL stars to local youth athletes, blending artistry with craftsmanship to deliver standout designs.
Vinny’s artistic journey began with a love for sneakers and a knack for drawing. During college, he discovered custom sneaker design on social media and thought, “I can do that better.” Armed with determination, YouTube tutorials, he taught himself how to paint shoes, master materials, and create long-lasting designs.
His first steps into the business were humble yet determined. Vinny started designing sneakers for himself, showcasing them around campus, and marketing his work through Instagram. To overcome skepticism in a world full of social media scams, he focused on building trust and authenticity, allowing his talent to speak for itself.
Vinny’s break came when college athletes began wearing and posting his designs, which attracted more clients. His first major customer was DJ Gattuso, followed by projects for other celebrities like Steve Aoki, Grace Gaustad, Kat Williams, Nate Bargatze, Maluma, and TikTok sensation Two Turn Tony.
Vinny’s client list spans NFL players like Deven Thompkins and Trey Palmer, collegiate athletes from Clemson to UCONN, and even local youth athletes and middle school teams. Whether designing for a celebrity or a young athlete, Vinny approaches every project with the same level of care and creativity.
His process starts with a consultation to discuss themes, designs, and budgets. Clients typically provide the sneakers, usually Air Force Ones or Jordans, as their leather material offers the best canvas for detail. Vinny outlines the concept, keeps the client involved through FaceTime updates, and completes each design within two to three weeks.
The result? Unique, personalized works of art that often leave clients speechless. “The reaction is what drives me,” Vinny shares. “Every time I complete a pair, I feel like it’s the best one yet—until the next.”
Vinny’s artistic talents aren’t limited to sneakers. He has designed custom purses, guitars, and cleats, and even envisions venturing into cars and boats in the future.
One standout project involved partnering with a local restaurant to raise funds for foster children. He created a custom pair of sneakers that were displayed, raffled off, and raised $5,000, with the winner receiving a pair in their size.
This creativity has also opened doors for collaborations with marketing companies, which gift custom sneakers to their clients, creating unique connections and potential new opportunities.
For Vinny, this business is about more than just art or income. He credits his faith as the foundation of his success. “God gives you skills and talents, and not using them would be a regret I couldn’t live with,” he says. His ultimate goal is to inspire others through his work while continuing to challenge himself with each new project.
Returning to Cape May County has allowed Vinny to reconnect with his hometown while expanding his national reach. He remains dedicated to serving his community, designing for local youth athletes and high school teams while continuing to cater to professional players and celebrities across the country.
Vinny’s dedication to his craft and his ability to balance local ties with a growing national reputation make him a standout entrepreneur. His story is one of resilience, creativity, and staying true to one’s roots while pursuing a passion.
Looking for a one-of-a-kind gift this holiday season? Vinnys Customs is now booking new clients for the holidays! Whether it’s custom cleats for your favorite athlete, a personalized purse for someone special, or a pair of sneakers designed to reflect someone’s unique passions, Vinny is ready to bring your vision to life.
Perfect for all ages and interests, these custom designs make unforgettable gifts. Orders are open for the holiday season, but slots are filling fast. Reach out today to secure your spot and create a gift as unique as the person receiving it.
To learn more about Vinnys Customs or inquire about a project, follow him on Instagram and TikTok: @vinnys_customs.
